Starbucks Final Case Study Essay - 3803 Words

Final Case Study and Strategic Plan: Starbucks’ Global Quest BUS 402 Strategic Management Business Policy Executive Summary Here at Starbucks, we have had a very rewarding year thus far, and have been very successful since the beginning of our journey. As a matter of fact when you mention the name, Starbucks, people quickly think about that wonderful aroma and taste that is associated with the Starbucks’ name. This is truly what we are trying to create, a partnership with our customers, employees, and shareholders. One article suggests that â€Å"Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, Europe, the†¦show more content†¦Ã¢â‚¬Å"Starbucks Corporation† http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html). From the very beginning, Starbucks wanted to be different from other firms; we wanted to create a friendly atmosphere, one where we felt closeness with our customers. â€Å"Our mission is to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time† (http://www.starbucks.com/about-us/our-heritage). There are numerous strengths present which are highly responsible for the upward direction that Starbucks is moving toward. Starbucks is the leading retailer of specialty coffee with a strong brand name image that is associated with high quality and customer loyalty. Not only can Starbucks be found all over the United States, but we have now globalized and are welcome in most countries. Our sales and services have made us land on the Fortune 500 list several times. We are truly committed to their customers and recognize their employees as partners which have made Starbucks a great place to work. Economic Assessment The economy has definitely made it tough for us; in 2008 we felt the pressures from the recession but has since made some adjustments. However, since that time, we have once again made it to be a top competitor in the coffee business. Because there are not many other organizations who can offer what we can offer is great for business. Additional products have been added to the list ofShow MoreRelatedStarbucks Final Case Study4310 Words   |  18 Pages CASE STUDY: STARBUCKS CORPORATION (SBUX) Frank Mabson BUS 411: Strategic Planning Professor Oma Lopes Midway College - Online Historical Background The name Starbucks came from a character that was chief mate aboard the Pequod in the novel Moby Dick by Herman Melville (Rolph, 2012). Originally, the name for the company was Pequod until one of the original co-owners vetoed it and agreed on the name Starbucks instead. Now, we associate the name Starbucks with the companyRead MoreAshford Mgt 330 Entire Course (Management for Organizations)1371 Words   |  6 PagesWeek 1 DQ 2 Company Evaluation MGT 330 Week 2 Case Study Starbucks’ Structure MGT 330 Week 2 DQ1 Structure for Conglomerates MGT 330 Week 2 DQ2 Classifying Structure MGT 330 Week 3 DQ 1 Legal Aspects of Staffing MGT 330 Week 3 DQ 2 Bias in Performance Appraisal MGT 330 Week 4 DQ 1 Theories of Motivation MGT 330 Week 4 DQ 2 Productivity Management MGT 330 Week 5 DQ 1 Steps of Control MGT 330 Week 5 DQ 2 Changes in Management MGT 330 Week 5 Final Paper MGT 330 Week 1 DQ 1 Surf Shop Comparison Read MoreStarbucks Case Study Essay1591 Words   |  7 Pagescoffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees partners and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the Starbucks experience and by making the area comfortableRead MoreStarbucks Corporation ( Loxcel Starbucks Map, 2016 Essay1207 Words   |  5 Pages STARBUCKS SATISH SARAVANAN VEERAVELU Northwest University: International Business BUSM 6123 11/1/2016 Professor Larry Walker â€Æ' Starbucks Corporation (Loxcel Starbucks Map, 2016) is an American coffee company and coffeehouse chain founded in Seattle, Washington in 1971. It operates 23,768 locations worldwide, including 13,107 in the United States, 2,204 in China, 1,418 in Canada, 1,160 in Japan and 872 in South Korea (as of Jan 8, 2016). Starbucks (Peet s rides coffee s third wave Read MoreThe Market Entry of Starbucks into China898 Words   |  4 PagesThe final project is going to be about the market entry of Starbucks into China. This project will focus on gauging the success of the companys market entry strategy thus far. Starbucks has announced in a press release that it believes China will be its #2 market by 2014, and the company has been one of the most successful American companies in that market (Starbucks, 2012). The company entered the Chinese market in 1999 with a store in Beijing. This followed the acquisition of greater knowledgeRead MoreStarbucks, An American Coffee Company1439 Words   |  6 PagesStarbucks, an American coffee company which was established in the year 1971. At that time it has only one store in Seattle’s Historic Pike Place Market, Washington. It covered a long journey from that single store to hundreds and thousands of stores in different countries. It has 9 stores in Seat tle till 1987. The professional management and strategies used by Howard Schultz made the company globally successful. The result of his efforts lead to the expansion of stores from 400 in US to 4700 inRead MoreMGT330 Case Study Starbucks Structure w1237 Words   |  5 Pagesï » ¿ Case Study: Starbucks’ Structure Cynthia Duff MGT330: Management for Organizations Instructor: James Worsley October 13, 2014 Case Study: Starbucks’ Structure Starbucks Coffee, we all know the name and most love the coffee and atmosphere it brings to our daily lives. Starbucks started out like most organizations a small coffee shop in 1971 in Seattle’s historic Pike Place Market and grew. This small shop started out as a single owner who the employees answered to which is known as departmentalizationRead MoreMarketing Analysis of Starbucks1182 Words   |  5 Pagesessential to the success of any company. A company may have an ideal product, but without proper positioning, identification of a target market, and a proper marketing plan a company would not be able to successfully market its products to consumers. Starbucks has been successfully able to convert an activity carried out at home to a commercial success through proper implementation and execution of its strategic intent. The firm has been able to convince consumers that its stores provide more than justRead MoreStarbucks : Just Who Is The Starbucks Customer1085 Words   |  5 PagesStarbucks’: Just Who Is The Starbucks’ Customer? Case Study Introduction: Starbucks started out in Seattle by three friends who were passionate coffee lovers. The small coffee shop became an instant hit with the locals. It sold the finest coffee and satisfied the thirsty community and by 1980, after less than a decade since its inception, it had become Washington’s biggest coffee master. The unusual coffee shop caught the attention of an Italian; Howard Schultz, who saw a lot of potential in itRead MoreUndertaking An Observation. Over The Years, I Felt That981 Words   |  4 PagesUndertaking an Observation Over the years, I felt that the Starbucks in Allentown seems like a meeting a place for all ages. Why is that though? Before I began this assignment, my hypothesis was that people stay longer in Starbucks because the layout increases customer interactions. On Saturday, February 11, 2017 between 9:00 AM and 9:45 AM, I completed my observation at the Starbucks Cafà © in Allentown, Pennsylvania. The Starbucks coffee shop is located on Tilghman Street in Allentown, PA is